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Tips for planning your Christmas marketing

With Christmas fast approaching have you got your marketing plan ready? Every decent marketing consultant will tell you to plan early to gain maximum traction and leverage over the Christmas holiday season. This is one of the biggest shopping periods every year that just cannot be missed. In 2018 shoppers in the United States spent over $1 trillion on Christmas gifts. Shoppers in the United Kingdom topped 2 billion pounds in the same period.  At PayNow we have assembled our top tips for your Christmas marketing this season.  OPENING HOURS Update all of your Christmas opening hours on all marketing touch points to keep

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Why accepting cash is costing your business money

It is no surprise that the speed, ease and convenience of card payments is overtaking the traditional cash payment method in many parts of the world. A 2017 survey conducted by The Reserve Bank of Australia showed that for the first time credit and debit cards — especially of the “tap and go” variety — had overtaken cash payments in Australia. Many other countries are mirroring this trend. Sweden is by far the country with the biggest uptake of cashless payment technology with only 15% of payments involving cash in 2018.  Let’s take a look at some of the reasons

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Customer Spotlight: Adora Ceramics

5 years ago Sally left her demanding marketing job to pursue her love of ceramics and create a minimalist lifestyle away from the city. Ceramics had always been a hobby and it took over 12 months to decide that a change of direction was required. Once the decision was made Sally began her transition from executive to artist.   How did your business journey begin? After many hours of contemplation, I realised that the fast-paced city life was no longer for me. I attended a weekend arts festival on the outskirts of the city and discovered a whole community of people

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Apps to Assist Your Business

With so many apps in the market place it’s hard to know which ones will actually help you run your business better. The PayNow team have assembled this list of apps that we believe can assist your business to run effectively and save you some time. This is by no means an exhaustive list but will hopefully provide some options to trial and see if they work for you.  Payments – PayNow We wouldn’t want to start without mentioning our very own PayNow app. This app allows you to charge a customer’s credit card quickly and easily using your mobile

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Strong Customer Authentication

You may have heard that European payment rules are changing as at September 14, 2019. In order to reduce fraud, the Payment Services Directive (known as PSD2) regulation will require Strong Customer Authentication (SCA) to apply to many online transactions conducted by European customers. This means extra layers of authentication are being built into the online card payment system unless transaction-specific exemptions apply.  If you’re using PayNow then it will be business as usual for you. The team at PayNow are making sure your transactions are compliant with SCA and there will be no action required on your behalf.  If you

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Keeping things simple in your business

At some point in your life you would have had the advice – Keep it Simple. However it is not always easy to take this advice on board, especially when it comes down to business. It is human nature to complicate things. We think it highlights our intelligence and abilities to others if we can come up with new original ideas. Sometimes even the best decision makers will over look the simple or obvious solutions because they are instead trying to apply their fantastic problem solving skills and entrepreneurial thinking to every situation. By keeping your business simple, everyone understands

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Fraud Prevention with Stripe

As you may be aware your PayNow App allows you to accept payments using Stripe, a worldwide payment processing company. Stripe is one of the biggest platforms for card payment processing in the world and is used by millions of companies including large corporates like Amazon and Google. Stripe launched in 2011 and is headquatered in San Fancisco.  It operates 9 global offices with more than 1500 employees. Bloomberg suggests that Stripe is now a $20b company which places it amoung a handful of the world’s most valuable private startups. So when it comes to fraud prevention let’s take a

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Mobile Payment Trends in 2019

The payments industry is one of the most dynamic sectors in financial services. It is continuously evolving as technology innovation develops at a rapid speed. Established players and newer financial technology firms are fighting for dominance in a transition stage where cash is becoming less popular around the world and more people are making the switch to mobile payments. Let’s take a look at some of the mobile payment trends that are emerging in 2019. Payments on every device Payments were once tied to a location via merchant machines in store, however, technology now allows them to take place on

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Review and Refresh Your Business Branding

What is branding? Your business brand is your identity and your message. It’s the package you put out to your customers. It reflects what your business is about, what it stands for and how it does business. It makes your business stand out in the crowd and should be recognisable to your customer base. Your branding includes your visual identity (colors, fonts, images), tone and personality of communication and should be consistent across the whole business. Why is branding so important? Branding is a fundamental way to market your business and can influence how people perceive your product or service,

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Customer Spotlight: Jen Fix – Mobile Tech Consultant

We all love our technology……when it’s working! When you run a small business and your computer fails it can scream disaster! That’s when Jen Fix will come to the rescue. Jennifer is a mobile tech consultant who will respond to your technology failures and general challenges within hours. She has been operating Jen Fix for 3 years now and demand for her service is as high as ever. How did your business journey begin? While completing my university studies I started helping other students and my mum’s friends get their computers and devices operating, as they should. I would trouble

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Frequently asked questions about mobile payments

In our modern world most people are very comfortable using their smart phone for just about anything. However when it comes to using a mobile device for digital payments they may have some concerns. These concerns may be due to a low understanding about what mobile payments are, the security of payments or how it is different to using a traditional credit card merchant facility. To give you the tools to discuss these concerns with your clients we have outlined some of the common questions you might be asked you when you offer a mobile payment option at the point

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Taking Card Payments over the Phone with PayNow

Let’s face it, doing business over the phone is convenient for both the customer and you as the business owner. It’s a quick and easy way to exchange card information and complete the transaction. The easier you make it for customers to pay, the more sales you can complete and the more successful your business will be. Which businesses benefit from taking card payments over the phone? In general all businesses can benefit from offering card payments over the phone. However it is especially successful if: Your customers don’t visit you or your premises in person due to remoteness or

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Reducing Disputes and Fraud with PayNow

The best way to reduce the risk of disputed and fraudulent online payments in your business is to take steps to prevent them from happening at all. There are a number of effective dispute and fraud prevention strategies built into the PayNow app and the Stripe processing platform however you can also take action to reduce your risk in this area when dealing with your customers. Collect as much payment information as possible Firstly, you should always ensure you collect as much payment information as possible when processing payments, including customer name, email address, CVC number and billing address (zip

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Creating Goals for your Business this Financial Year

Most small business owners would agree that goal setting is integral to business success, however in reality, not many have concrete goals written down to help guide their business from year to year. At any stage of the business lifecycle goals are needed to keep your business moving forward and growing, sustaining motivation through achievement of objectives and tracking and celebrating successes. Goal setting doesn’t need to be a long and complicated process. At the heart of it, a goal is simply something to aim for. By going through the process of setting goals (or things to aim for) you

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Customer Spotlight: T. Woods Plumbing

Meet Tony Woods – plumber for the people! No one really notices the plumbing in their house until it stops working. Tony Woods has been in the plumbing industry for over 20 years installing, maintaining and repairing residential pipes for bathrooms, kitchens and home drainage. As a small owner operator business Tony usually works on his own to service his local clients. He maintains a steady flow of work throughout the year and many of his clients contact him after being recommended by previous clients. We caught up with Tony to find out more of his story, and to see how

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Australian End of Financial Year Checklist

With less than a month to go before the end of the 2017/18 Financial Year it’s time to get your business in order. At this time of year many small businesses finalise their bookkeeping, prepare for their tax returns and start planning for the financial year ahead. We’ve put together an End of Financial Year Checklist to help. Here are some of the important tasks you should consider for your business: Outstanding Debtors Follow up any outstanding invoices especially those that are overdue. Speak to your tax advisor, as you may be able to write off any debtors or assets

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Let Your Customers Know You Take Card Payments

With customers expecting more diverse payment options, we wanted to make sure that we provided a way for you to let your customers know that you accept card payments. We’re aware that our users use our app across a diverse range of segments. We looked into the idea of providing plaques or hard-signage, but realised that in the end, the person who knows your business best is you! That’s why we’ve designed a simple, standard-format sign that you can display at your business in the most effective way possible. Click here to download PDF. As always, if you have any

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PayNow Adds Fingerprint Login

At PayNow we are constantly looking for ways to make our mobile payments app more convenient, efficient and secure. Today, we are pleased to announce the release of fingerprint login into the PayNow app. What is Fingerprint ID? Many of the latest smartphones and devices enable Fingerprint ID which involves placing a finger or thumb on a camera sensor which registers the fingerprint on the device to allow access. This type of technology was created to protect sensitive data as is considered more robust than the traditional code access. Now when you use the PayNow app you can use Fingerprint

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Optimise your Mothers Day market stall

Mothers Day was officially declared to be the second Sunday in May in the United States in 1914 after long campaigning from a peace activist named Ann Jarvis who cared for wounded soldiers during the American Civil War. It was not until 1924 that the first Mother’s Day was held in Australia. From the early 1920’s the commercialization of Mother’s Day began to grow and it is now considered one of the biggest trading events of the year.  Close to $2billion dollars is spent in Australia, 1.4 billion pounds in the United Kingdom and $21.4billion dollars in the United States

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The popularity rise of mobile payments

Our fast-paced, on-demand life styles are fuelling the popularity of fast and convenient mobile payments like we have never seen before. As mobile technology advances, countries all around the world are embracing mobile payments at phenomenal rates. What are mobile payments? Instead of paying for purchases via cash or physical credit cards, mobile payment technology allows you to do so digitally. Mobile payments are regulated transactions that take place digitally through a mobile device. Mobile payments can be used at physical businesses or for peer to peer transactions. At a physical business you are using a mobile device app to

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