What is branding? Your business brand is your identity and your message. It’s the package you put out to your customers. It reflects what your business is about, what it stands for and how it does business. It makes your business stand out in the crowd and should be recognisable to your customer base. Your branding includes your visual identity (colors, fonts, images), tone and personality of communication and should be consistent across the whole business. Why is branding so important? Branding is a fundamental way to market your business and can influence how people perceive your product or service,

Continue Reading...